Since 2018, we’ve had one mission in mind:

“Redefine and enhance beauty by curating a collection of the newest and most reputable products without breaking the bank.”

Dedicated to providing the newest items at lightning speed, we imagine, partner, and market the most exclusive and highest quality products alongside brands, bloggers, influencers, press on nail,hair and makeup artists, and most importantly, our loyal customers. We pride ourselves on providing the best products along with the best customer service to build, grow, and glow with our #Biu Beauty all around the world!

We are always on the lookout for the newest trends and most daring styles while protecting and enhancing your natural beauty. Shop Biu Beauty is dedicated to creating the best selection of products to help you be your best self and slay everyday! Snap a picture of you being part of #Biu Beauty with your Shop Biu Beauty purchases and share it on Facebook, Instagram, and Pinterest.

Don’t forget to tag us and thank you for shopping with us!

Find your beauty here at Biu Beauty Supply. We are the place for retail and wholesale beauty supplies

Supply for Professionals

We come alongside salon professionals: owners, managers, stylists, estheticians, nail techs, and barbers to provide the latest cosmetology supplies for hair, skin, and nails.

Convenient Ordering

Our innovative inventory and distribution process focuses on meeting the unique needs.

Our goals

Celebrating the role of beauty in our lives. Redefining how beauty is portrayed like in our Beauty & campaign. Supporting trailblazing causes. And driving more meaningful purpose for our brand, our company and our guests. Together, we will change what beauty means to the world.

Our Vision

To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners and investors.

Our Mission

Every day, we use the power of beauty to bring to life the possibilities that lie within each of us — inspiring every guest and enabling each associate to build a fulfilling career.

Values

We work toward our vision and mission with our values at the heart of everything we do.

Respect & Safety

We at Ulta Beauty strive to create an environment every day that is safe and welcoming for our guests, brand partners and our associates.

On our path to be the most loved and admired retailer we truly believe beauty and self-care is for everyone.

As a guest in our store, we ask that you respect our mission in creating a safe and inclusive environment for other guests to shop and our associates to work.

We are proud of our company and the culture we have built and continue to grow

Why you’ll love shopping with us

We know our guests love the thrill of discovery, the rituals of self-care and the fun of self-expression. Our community represents all ages, genders,and abilities.